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Global Entrepreneurship
INTERNATIONAL ACADEMIC COOPERATION
20/04/2021
27/05/2021
100% FREE
10 LECTURES
75 MIN EACH
FULLY ONLINE
TAUGHT IN ENGLISH
A massive open online course organised by Nuffic
and the Dutch Centres for Entrepreneurship,
facilitated by the NESO offices
Global Entrepreneurship
INTERNATIONAL ACADEMIC COOPERATION
20/04/2021
27/05/2021
100% FREE
10 LECTURES
75 MIN EACH
FULLY
ONLINE
TAUGHT IN ENGLISH
A massive open online course organised by Nuffic
and the Dutch Centres for Entrepreneurship,
facilitated by the NESO offices

What is this course about?

Entrepreneurship is necessary for today's society where innovation is of great importance as a profit model for businesses. But also, more and more young people are willing to take the risk of becoming self-employed by setting up their own business. During this course, we will provide participants with the perspective and skills they need to be even more entrepreneurial in life. This may be through setting up their own business, but also through entrepreneurial behaviour within their current work environment.

We go from societal trends to designing a business model and financing it. And we will discuss the various aspects that are important in modern society, such as digitalisation, circular economy and the social contribution that many entrepreneurs make. And, of course, on the financing issues of how to set up your own business.

In addition, we have an eye for the context of entrepreneurship, such as specific questions of economic development and participating in entrepreneurial ecosystems. During the course, you will meet the top professors in the field of entrepreneurship from Dutch universities and build a global community of like-minded entrepreneurial people who will be able to keep in touch with each other in the future.

What is this course about?

Entrepreneurship is necessary for today's society where innovation is of great importance as a profit model for businesses. But also, more and more young people are willing to take the risk of becoming self-employed by setting up their own business. During this course, we will provide participants with the perspective and skills they need to be even more entrepreneurial in life. This may be through setting up their own business, but also through entrepreneurial behaviour within their current work environment.

We go from societal trends to designing a business model and financing it. And we will discuss the various aspects that are important in modern society, such as digitalisation, circular economy and the social contribution that many entrepreneurs make. And, of course, on the financing issues of how to set up your own business.

In addition, we have an eye for the context of entrepreneurship, such as specific questions of economic development and participating in entrepreneurial ecosystems. During the course, you will meet the top professors in the field of entrepreneurship from Dutch universities and build a global community of like-minded entrepreneurial people who will be able to keep in touch with each other in the future.

Why choose this course?

Entrepreneurial skills
No matter what you study or profession will be, entrepreneurial skills will be an added value to your curriculum.

It's all about:
  • creative and critical thinking
  • risk-taking
  • innovation and societal impact
  • technology
  • leadership
First Learn. Then remove the "L"
  • Do you have a plan, but don't know how to take things further?
  • Are you looking at starting your own business?
  • Are you set to work in international sales and trade?
  • Or are you simply interested in understanding the basics of entrepreneurship, one of the main reasons behind the rise and fall of local, state and national economies?
We look forward to discussing this with you!
Meet our experts!
Pieter Duisenberg has been President of the Association of Universities in the Netherlands (VSNU) since October 2017. He aims to impact the political debate and give a strong voice to the university sector. The main issues the VSNU has worked on are internationalisation, academic careers, funding and quality of education. Before joining the VSNU, Pieter Duisenberg was a member of the Dutch Parliament since 2012, where his portfolio was Higher Education and Science. Prior to his political career, Pieter worked for more than twenty years in the private sector, holding positions in Shell, McKinsey & Company and Eneco. Pieter is currently a guest lecturer at the VU Amsterdam and the University of Groningen.
Prof. dr. Hein Roelfsema, who created this course, is the Leading Researcher in the field of entrepreneurship at the National Research University Higher School of Economics (HSE University). He chairs the Dutch Centres for Entrepreneurship as well as the Global Entrepreneurship Network in the Netherlands and Europe. In Russia, he further teaches entrepreneurship at Innopolis University. He is also an Associate Professor for International Entrepreneurship at Utrecht University in the Netherlands.
Prof. dr. Erik Stam is Professor of Strategy, Organisation & Entrepreneurship and Dean of the Utrecht University School of Economics. He held positions at Erasmus University Rotterdam, the University of Cambridge, the Max Planck Institute of Economics (Jena, Germany), and the Netherlands Scientific Council for Government Policy (WRR) and has been visiting professor or scholar at many other universities around the globe. He is a leading scholar on entrepreneurial ecosystems. His broader research interests cover the societal and organizational contexts of entrepreneurship and the relation between entrepreneurship and economic development.

Course schedule

Please note that the time and date indicated are in Amsterdam time zone (CET)

Course contents

1. Entrepreneurial Society
Much new business activity comes from young and often fast-growing companies. Therefore, for many students, a future working environment is often in these kinds of dynamic young firms. Of course, there is a substantial increase in the number of companies started by students worldwide. So, there are many reasons to take a closer look at the drivers of the entrepreneurial society. In this lecture, we will look at the revolution in the global economy that an increasing proportion of economic development comes from young high-growth companies that are creating an entrepreneurial society around the world.
2. Entrepreneurial Mindset
Young businesses need a good foundation, and that is a good business model. With the revolution of the entrepreneurial society, a considerable amount of knowledge has been created in business models, and this lecture will provide an insight into what we know. Also, it is, of course, the case that many of the existing companies, as well as large ones, have to keep up with the pace of digitisation and changing organisational forms. This means that the importance of transforming business models is an area for young companies and is increasingly vital for transforming large companies' processes.
3. Entrepreneurial Finance
One of the most important questions aspiring entrepreneurs have when they consider starting a business is how to raise finance. This lecture deals with a range of strategies and also links financing and business operations. Attention is also paid to attracting investors and selling shares to venture capital funds.
4. Digital Entrepreneurship
Digitisation is everywhere, from the mobile phone to the conferences on Zoom. But also, more profoundly through technologies such as artificial intelligence and blockchain. This digital revolution and the opportunities it offers are major drivers of entrepreneurship and higher productivity. Yet, there are also many challenges, such as the ethical use of information technology and cybersecurity. And, of course, there are numerous political challenges in competition, such as keeping monopoly positions of the new giants of technology limited.
5. Entrepreneurial Ecosystems
Entrepreneurs are ambitious, but they cannot do it without help from their environment. That is why entrepreneurs must know more about where they can find service in their surroundings and have a systematic approach. Local governments and also universities need to create an excellent entrepreneurial climate. This lecture provides a practical insight into how these parties can contribute to strengthening entrepreneurship in their region.
6. Scaling Up
Much attention is paid to business start-ups, but the growth of successful young businesses is at least as important. It is often these scale-ups that create jobs and high productivity. This lecture will discuss the challenges of growth and how young and small enterprises become big tigers.
7. Business Models for the Circular Economy
Sustainability is one of the most important challenges for the coming years. However, sustainability also creates many opportunities for new business models. In addition, sustainable solutions and processes are becoming increasingly essential to meet the requirements of legislators and the wishes of customers who place great importance on sustainable production. This lecture will explore the relationship of business models for creating a healthy business and how these business models can contribute to a better world.
8. Social Entrepreneurship
Not all businesses have the generation of profit as their primary goal. For many entrepreneurs, contributing to social challenges is of equal and often greater importance. This is certainly true for entrepreneurs who contribute at the intersection of public and private services. Although many of the tools and methods of entrepreneurship are also suitable for analysing a societal contribution, this lecture will delve deeper into social entrepreneurship's specific challenges.
9. Entrepreneurship and Development
Although large-scale industrialisation has received much attention in the past, entrepreneurship and industrialisation have recently received much attention in the context of economic development. This lecture draws lessons that are particularly relevant for policymakers involved in economic development in emerging markets and developing countries. Besides the specific context of entrepreneurship in these countries, much attention is also paid to institutional aspects that can promote entrepreneurship.
10. Economics and Resilience
Now that there may be an end to the tunnel regarding the current pandemic, recovery will require a lot of entrepreneurship. But the current crisis has also made it clear that we are facing a fundamentally different world in which aspects such as sustainability, digitalisation and a different kind of globalisation will become important themes. This final session will look ahead to what role entrepreneurship will play in these important social trends.
...in a structural way using entrepreneurial tools and design thinking. The course is not so much about starting your business or having a business model per se, it is more important that you show the components of translating societal challenges into solutions that could create viable businesses. For this elements like trend watching and opportunity recognition are important.
...including new ventures. In such a context the use of entrepreneurial ecosystems plays a very important role.
Translate societal challenges into business opportunities...
Understand the basic mechanisms for funding new activities...
What are the learning outcomes?
We expect that upon completion of this course you will be able to:
...like public policymaking, large businesses and also in the context of small and medium-size enterprises plus family businesses. It is the recognition that business models go beyond setting of new companies and that entrepreneurship is broader than supporting startups.
...that support entrepreneurship, self-employment and solo employment with the aim of providing a perspective on 21st century skills to be used in the current and future labour market.
Explore entrepreneurial behaviour in different contexts...
Understand societal trends...
We know you have questions...
...and we've got answers!
Who are we?
The course is offered by Nuffic, the organisation for internationalisation in education in the Netherlands, in collaboration with the Dutch Centres for Entrepreneurship, which is a network of centres operating in almost all Dutch universities, creating and supporting an entrepreneurial ecosystem there. The Netherlands Education Support Offices, the international offices of Nuffic, located in 9 countries, facilitate the course. For more information, please visit the Who are we page.
Who will teach me?
Renowned Dutch and international professors, researchers and experts are looking forward to starting the discussion with you! Take a look at our list of experts!
How intensive is this course?
The course consists of 10 lectures divided over 6 weeks (2 lectures per week; 1-week break in May). The lectures take place on Tuesday and Thursday (except for 1 lecture) at 15:00 (CET) and will be held online. Each lecture lasts for approximately 1 hour and a half. The total workload will be approx. 7−11 hours (depending on how much time will you spend on the assignment). Each lecture will consist of 2 presentations by Dutch and international experts followed by a discussion.
What do I need to do apart from participating in seminars?
For those of you who are looking at learning more from the experts, we have an assignment that will be graded and commented upon. You will need to submit it at the end of the course. A certificate will be given to anyone who will have joined 8 out of 10 lectures and completed the assignment. Only those handing in an assignment will receive professional feedback.

To obtain a certificate, you should complete an assignment that ties in with the course: Create an earnings model for a business idea. We do this in the innovative way of a virtual Dragon's den in which you pitch your idea and show that you can apply the most important lessons from the lectures. The professors involved give feedback on your business idea and if you agree, a call for cooperation is shared with the community that was set up during the course.
What assignment can I expect?
An essay of 3 pages in which you will provide insight into how you want to tackle a societal problem with a solid business model using storytelling. Of this story, you will make an online clip in which you explain your story and business plan in 2 to 5 minutes. If you want to learn more, please go down to the Assignment page.
How do I know this course is of high quality?
The course is taught by leading Dutch and international institutions working in innovation and entrepreneurship. The lecturers work with students and start-ups daily bringing their ideas to the next level.

The Dutch have always been famous for their entrepreneurial spirit reflected in the country's large number of entrepreneurs – the highest in Europe: about 15% of the Dutch working population is self-employed. Renowned internationally for its open culture and emphasis on entrepreneurship and innovation, the Netherlands is home to a vibrant, collaborative startup ecosystem. The Netherlands is also in the top 5 of the most competitive economies in the world, which speaks for itself.

Nuffic's international offices, the Netherlands Education Support Offices, or NESO, took good care in finding exceptional speakers from their countries to match the Dutch speakers.
What will I get upon completing this course?
Firstly, you will gain practical skills and knowledge to set up your own business. You will have a chance to draft a business plan and receive feedback from the lecturers.

Secondly, upon completion of the assignment at the end of the course, you will be rewarded a certificate signed by the Dutch Centres for Entrepreneurship and the Netherlands Education Support Office (Nuffic Neso offices).

To obtain a certificate, you should attend 8 out of 10 lectures and complete an assignment that ties in with the course: сreate an earnings model for a business idea. We do this in the innovative way of a virtual Dragon's den in which you pitch your idea and show that you can apply the most important lessons from the lectures. The professors involved give feedback on your business idea and if you agree, a call for cooperation is shared with the community that was set up during the course.
What's the value of my certificate for an employer?
Extracurricular activities are valued highly by any employer. The Dutch Centres for Entrepreneurship and the offices of Nuffic Neso are respected organisations in the Netherlands.
Why is this course free?
The course is set up for students to benefit from the best Dutch and international professionals have to offer in the field of entrepreneurship. We want to trigger you to apply entrepreneurial skills wherever you can. It is our wish to enhance collaboration between the Netherlands and the rest of the world. We do not ask for money – we ask simply to join us.
Will lectures be recorded?
Yes, the lectures will be recorded.

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